| 000 | 00560nam a2200217uu 4500 | ||
|---|---|---|---|
| 001 | 1803 | ||
| 003 | DASS | ||
| 005 | 20210520150220.0 | ||
| 008 | 050406 2 1 | ||
| 020 | _a970-10-3527-5 | ||
| 041 | 0 | _a1 | |
| 044 | _a2 | ||
| 100 | 1 | _aARELLANO CUEVA, Rolando | |
| 245 | 1 | 0 |
_aComportamiento del consumidor : _benfoque América Latina |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico : _bMc Graw Hill, _c2002. |
||
| 300 |
_aXXII, 457 p. ; _c23 x 19 cm. |
||
| 650 | 4 | _aCONSUMIDOR - COMPORTAMIENTO | |
| 650 | 4 | _aMARKETING | |
| 999 |
_c26198 _d26198 |
||