STANTON, Wiiliam J. <br/><br/>
Fundamentos de marketing 

 - 6a ed. 
 - Buenos Aires :   Mc Graw Hill,   1996. 
 - 885 p. 
<br/><br/><label>ISBN: </label>970-10-0894-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING