LAMBIN, Jean-Jacques <br/><br/>
Marketing estratégico 

 - 3a ed. 
 - Madrid :   Mc Graw Hill,   1995. 
 - XXXI, 610 p. ;   23 x 16 cm. 
<br/><br/><label>ISBN: </label>84-481-1611-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING