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Fundamentos de marketing de servicios : conceptos, estrategias y casos

HOFFMAN, K. Douglas

Fundamentos de marketing de servicios : conceptos, estrategias y casos - 2a. ed. - México : THOMSON, 2002. - xxi, 569 páginas

ISBN: 970-686-202-1

Subjects--Topical Terms:
ORGANIZACION DE MERCADOS. MARKETING
TURISMO

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