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Fundamentos de mercadotecnia

KOTLER, Philip

Fundamentos de mercadotecnia - 4ª ed. - México, 1998. - XXVIII, 129 páginas : il.

Traducción: Guadalupe Meza Staines. Revisión Técnica: Marcela Benassini Félix

ISBN: 968-880-948-9

Subjects--Topical Terms:
ECONOMIA
ORGANIZACION DE MERCADOS. MARKETING

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