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Comportamiento del consumidor

SCHIFFMAN, Leon G.

Comportamiento del consumidor - México, 1997. - XVIII, 684 páginas : ilus.

Traducción: Adolfo Deras Quiñones. Revisión Técnica: Alejandro Roberto Rodas Carpizo

ISBN: 968-880-617-X

Subjects--Topical Terms:
CONDUCTA DEL CONSUMIDOR
ECONOMIA

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