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Investigación de mercados : un enfoque aplicado

MALHOTRA, Naresh K.

Investigación de mercados : un enfoque aplicado - 4a ed. - Mexico : Pearson Educación, 2004. - 816 p. ; 28 x 21 cm.

ISBN: 970-26-0491-5

Subjects--Topical Terms:
INVESTIGACIÓN DE MERCADO

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