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Mercadotecnia. 6º ed.

Kotler, Philip

Mercadotecnia. 6º ed. - Prentice-Hall Hispanoamericana, 1994. - 21, 826 p.

Subjects--Topical Terms:
Administración de empresas. Técnica comercial
CIENCIAS APLICADAS. MEDICINA. TÉCNICA
Técnica comercial. Mercancías. Servicios.Marketing

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