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Fundamentos de mercadotecnia. 3º reimp.

Kotler, Philip

Fundamentos de mercadotecnia. 3º reimp. - Prentice-Hall Hispanoamericana, 1986. - 23, 648 p.

Subjects--Topical Terms:
Administración de empresas. Técnica comercial
CIENCIAS APLICADAS. MEDICINA. TÉCNICA
Técnica comercial. Mercancías. Servicios.Marketing

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